Tell us the story of how you got started. Take a moment to transport yourself back in time: After a career in the apparel industry with Gap Inc., where I specialized in pattern making, garment construction, and fitting, I spent a decade designing couture wedding gowns for private clients while also teaching fashion, sewing, and […]
By Katrina Noelle, Founder of KNow Research The Problem: Missing Customer Voices While conferences excel at bringing together internal teams and industry thought leaders, they often miss a crucial perspective: the actual voice of the customer. This oversight represents one of the biggest missed opportunities in corporate events today. Most company meetings, board presentations, and
Tell us the story of how you got started. I co-founded Boarderline with my partner, Holly Kissinger, years after launching my first non-traditional digital ad agency, Mayday—because doing things differently has always suited me. Boarderline is designed for startups and brands that need expert advice—on demand. Fractional CMO? Think of this as a micro-fraction—but instead
by Julie Matzen, Co-Founder of Boarderline At 49, I’ve been quietly panicking about my future. I have spent decades in advertising and PR —first in big agencies, then building my own boutique digital ad and production shop. I love the work. I love my clients. But a creeping fear began to settle in: Was I
Growing up in an Italian and Spanish family in Brooklyn, I developed a love for cooking early on. I got to cook with my grandparents, aunts and other extended family members. I even took cooking classes starting at 9 years old, and already knew I wanted to go to culinary school. After university, where I
“Low participation rates essentially make class action lawsuits a get-out of-jail-for-’free’ card for corporate wrongdoing.” by Teresa B. A quick look at the news on any given day tells us that privacy violations and data breaches abound as tech companies and corporations become more powerful and hold more data than ever before. What can we
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