Tell us the story of how you got started. I co-founded Boarderline with my partner, Holly Kissinger, years after launching my first non-traditional digital ad agency, Mayday—because doing things differently has always suited me. Boarderline is designed for startups and brands that need expert advice—on demand. Fractional CMO? Think of this as a micro-fraction—but instead […]
by Julie Matzen, Co-Founder of Boarderline At 49, I’ve been quietly panicking about my future. I have spent decades in advertising and PR —first in big agencies, then building my own boutique digital ad and production shop. I love the work. I love my clients. But a creeping fear began to settle in: Was I
In today’s fast-paced digital landscape, businesses are constantly exploring ways to get in front of their audiences and make a lasting impression. While advertising and PR are both powerful tools, they serve distinct purposes, and the impact they have on a brand’s reputation and consumer trust can differ significantly. Through my 20 years in PR,
For many small business owners, public relations (PR) may seem like an overwhelming or unnecessary expense, especially when you’re focused on other aspects of running your company. But according to Marcy Clark, a PR expert with nearly 20 years of experience, neglecting PR could be the very thing holding your business back from growth and
Selecting the right PR agency can be a game-changer for your business, but it’s essential to know the red flags to avoid and the green flags to look for when making your choice. Marcy Clark, a PR expert with over two decades of experience, shares her insights on what to watch out for and how
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