Tell us the story of how you got started. Take a moment to transport yourself back in time: After a career in the apparel industry with Gap Inc., where I specialized in pattern making, garment construction, and fitting, I spent a decade designing couture wedding gowns for private clients while also teaching fashion, sewing, and […]
By Katrina Noelle, Founder of KNow Research The Problem: Missing Customer Voices While conferences excel at bringing together internal teams and industry thought leaders, they often miss a crucial perspective: the actual voice of the customer. This oversight represents one of the biggest missed opportunities in corporate events today. Most company meetings, board presentations, and
Tell us the story of how you got started. I co-founded Boarderline with my partner, Holly Kissinger, years after launching my first non-traditional digital ad agency, Mayday—because doing things differently has always suited me. Boarderline is designed for startups and brands that need expert advice—on demand. Fractional CMO? Think of this as a micro-fraction—but instead
by Julie Matzen, Co-Founder of Boarderline At 49, I’ve been quietly panicking about my future. I have spent decades in advertising and PR —first in big agencies, then building my own boutique digital ad and production shop. I love the work. I love my clients. But a creeping fear began to settle in: Was I
In today’s fast-paced digital landscape, businesses are constantly exploring ways to get in front of their audiences and make a lasting impression. While advertising and PR are both powerful tools, they serve distinct purposes, and the impact they have on a brand’s reputation and consumer trust can differ significantly. Through my 20 years in PR,
For many small business owners, public relations (PR) may seem like an overwhelming or unnecessary expense, especially when you’re focused on other aspects of running your company. But according to Marcy Clark, a PR expert with nearly 20 years of experience, neglecting PR could be the very thing holding your business back from growth and
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