Lifestyle

How I Got Started: Boarderline Founder Julie Matzen

Tell us the story of how you got started. I co-founded Boarderline with my partner, Holly Kissinger, years after launching my first non-traditional digital ad agency, Mayday—because doing things differently has always suited me.  Boarderline is designed for startups and brands that need expert advice—on demand. Fractional CMO? Think of this as a micro-fraction—but instead […]

How I got Started: Megan Tobler

Tell us the story of how you got started. Take a moment to transport yourself back in time. I was thriving in my corporate career—crushing sales goals, climbing the ladder—but deep down, something felt off. I couldn’t shake the feeling that I wanted more. More time. More freedom. More money. And let’s be real, more

The Power of PR: Why Earned Media Outshines Advertising for Long-Term Impact

In today’s fast-paced digital landscape, businesses are constantly exploring ways to get in front of their audiences and make a lasting impression. While advertising and PR are both powerful tools, they serve distinct purposes, and the impact they have on a brand’s reputation and consumer trust can differ significantly. Through my 20 years in PR,

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