Tell us the story of how you got started. Take a moment to transport yourself back in time: After a career in the apparel industry with Gap Inc., where I specialized in pattern making, garment construction, and fitting, I spent a decade designing couture wedding gowns for private clients while also teaching fashion, sewing, and […]
By Katrina Noelle, Founder of KNow Research The Problem: Missing Customer Voices While conferences excel at bringing together internal teams and industry thought leaders, they often miss a crucial perspective: the actual voice of the customer. This oversight represents one of the biggest missed opportunities in corporate events today. Most company meetings, board presentations, and
by Julie Matzen, Co-Founder of Boarderline At 49, I’ve been quietly panicking about my future. I have spent decades in advertising and PR —first in big agencies, then building my own boutique digital ad and production shop. I love the work. I love my clients. But a creeping fear began to settle in: Was I
Growing up in an Italian and Spanish family in Brooklyn, I developed a love for cooking early on. I got to cook with my grandparents, aunts and other extended family members. I even took cooking classes starting at 9 years old, and already knew I wanted to go to culinary school. After university, where I
Tell us the story of how you got started. Take a moment to transport yourself back in time. I was thriving in my corporate career—crushing sales goals, climbing the ladder—but deep down, something felt off. I couldn’t shake the feeling that I wanted more. More time. More freedom. More money. And let’s be real, more
In today’s fast-paced digital landscape, businesses are constantly exploring ways to get in front of their audiences and make a lasting impression. While advertising and PR are both powerful tools, they serve distinct purposes, and the impact they have on a brand’s reputation and consumer trust can differ significantly. Through my 20 years in PR,
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